Instant Insights let's you grab quick ready-made insights on your audience's demographics, interests, attitudes and many more at the click of a button.

When you create a new or view an existing audience in the GWI platform, simply click on the option “view instant insights” at the top-right corner of your screen.

This will automatically generate insights for your audience based on popular profiling points including personal interests and values, brand discovery, attitudes, and media consumption. Once you've viewed your instant insights, you can either choose to convert them into an interactive dashboard, or export them as an image.

Yes! Your instant insights are generated based on selected waves and locations. Simply change your audience filters to adjust your view. However, the Zeitgeist Instant Insights, will always use the most recently released Zeitgeist dataset. Currently, the wave cannot be adjusted.

Not currently. The instant insights generated will dynamically update based on the selected audience, waves and locations. If you are ever unsure what the source of an insight is, you can hover over each sentence to see the questions and metrics used.

Yes, absolutely! Instant insights are available for audiences you create plus audiences you may not have created, but that your colleagues have shared with you.

Instant insights is available for GWI data sets. However, Zeitgeist Instant Insights are only available when using GWI Core and/or Zeitgeist data set.

Instant insights is available for all of our markets. However, Zeitgeist instant insights will only appear if you are using the markets covered in our Zeitgeist dataset.

To ensure that you generate robust and reliable insights, you must have a minimum sample size of 100 respondents per audience for the instant insights to work.

5th card insights are generated using the Zeitgeist data set. The reason your sample sizes and/or locations are different on this card is because Zeitgeist is fielded among a subset of GWI Core respondents and only in select markets, and so has a smaller sample size.