This video walks through how to build a high-impact, persona-led audience in the platform. You'll learn how to layer data points strategically, use groupings, AND/OR logic, exclusions, and count logic to sharpen your audience definition, then validate your sample size using wave and location filters before you start your analysis.
Timestamps
0:00 Persona-led audience building
0:35 Adding attributes
0:50 Grouping attributes
1:10 Using AND/OR logic
1:52 Excluding attributes
2:14 Count coding
2:46 Filtering by waves and locations
3:28 Saving your audience
What's next?
Once you've built and saved your audience, you're ready to start your analysis!
Kick things off by watching our Unlocking Insights with Charts video to begin exploring your audience's attitudes, behaviors, and profile.