On Thursday March 27th 2025, your account was upgraded to our brand new free experience. This includes access to GWI’s core data set via our new AI assistant, GWI Spark. Find out more about GWI Spark here.
What’s changing?
Key updates include:
AI-powered tools for insight discovery: Type your questions into GWI Spark and get quick insights back from our flagship global survey, GWI Core.
Expanded data coverage: You have access to audience data representing 3 billion consumers across 50+ global markets, 5k brands, and 50k+ unique profiling points.
No action was needed on your part – your access was automatically updated to the GWI Spark free plan.
FAQs
Where has my saved work gone?
We advised free users to export any saved data prior to the transition, as this data would be lost after the upgrade.
Has the data I had access to changed?
Yes. The GWI free plan has additional data including full access to GWI Core. You have access to this data via GWI Spark. If you wish to explore unlimited access to our platform head here to speak to one of our experts.
What is GWI Spark?
Our new platform feature combines the power of AI with GWI data to serve up quick audience insights needed for real-time decision making. Find out more.
Do I have full access to GWI Spark?
With our free plan you have 20 monthly GWI Spark prompts. However, you’ll have full access to GWI Core data spanning 50+ markets, 5k brands, and 50k+ unique profiling points.
What about share and invite / shared dashboards?
Because of changes to our free plan, users with a free account who were previously able to view dashboards created by other pro users within their organization will no longer be able to do so.