Edit expressions all in one place 🙌
You can now modify complex expressions in your Crosstabs with ease, plus take advantage of the new "remove attribute" feature. Give it a try and start optimizing your data analysis today!
Exact universe sizes in Crosstabs 📈
No more extra steps--now you can access the exact universe size directly in Crosstabs. All you need to do is click the universe size to see the precise number instantly.
GWI Core 🚀
Our GWI Core Q4 2024 wave brings a major update to our Time Spent on Media questions.
What’s changing?
New engagement questions: Spot the difference between frequent vs. occasional users across media types within the last week to refine your targeting.
Smarter audience segmentation: Get granular with heavy, medium, light, and occasional media users for a deeper understanding of behaviors.
Richer behavioral insights: Go beyond platforms and devices to see exactly how people engage with different media content, from streaming to short-form videos.
Check out this help centre article for more details on what changed and how it works on the platform.
Click here to see the updates for GWI Core on the platform.
GWI Sports 🎾
New things we’ve introduced in Q4 2024 include:
More statements describing consumers' feelings towards women's sports
More reasons why consumers participate in sports
Click here to see the new wave of GWI Sports on the platform.
GWI Moments 🎁
New things we’ve introduced in Q4 2024 include:
The addition of Amazon Prime Day and Father's Day to our 2024 events
The addition of Lunar New Year, Cyber Monday, Kwanza, March Madness, St Patrick's Day, and Superbowl to our 2025 events
Click here to see the new wave of GWI Moments on the platform.
GWI USA 🇺🇲
New things we’ve introduced in Q4 2024 include:
Fresh insights on perfume and cologne
A closer look at feminine intimate care
New questions on condiments
Click here to see the new wave of GWI USA on the platform.
GWI Gaming 🎮
New things we’ve introduced in Q4 2024 include:
The addition of even more esport events and leagues
New gaming franchises added for you to explore
Click here to see the new wave of GWI Gaming on the platform.
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has also been published. Topics included in January's release include:
Digital vs traditional banking
Interest in AI in financial services
Pre-mixed/Ready-to-drink cocktails
Click here to see the new wave of GWI Zeitgeist on the platform.