Reorder audiences in Charts ✨
You can now easily adjust the order of audiences in Charts without the hassle of removing and re-adding them. This update streamlines your workflow, making it easier and quicker to organize your analyses.
Segmenting waves in Charts 📊
Tracking trends and comparing insights just got easier–now, when you segment by waves in Charts, they’ll appear in chronological order, ensuring you can follow patterns over time with clarity.
GWI Luxury 💎
New things we’ve introduced in Q4 2024 include:
Whether consumers associate models/actors to luxury brands
New brands being added into our brand purchase, consideration, and recommendation questions
Click here to see the new wave of GWI Luxury on the platform.
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has also been published. Topics included in December's release include:
Black Friday recap
Skincare and cosmetics
Chinese New Year (Malaysia, Philippines and Singapore Only)
Click here to see the new wave of GWI Zeitgeist on the platform.