Skip to main content
All CollectionsReleases2024
Release notes - December 2024
Release notes - December 2024
Updated over a week ago

Introducing GWI Spark ✨

We’re excited to introduce GWI Spark, an AI assistant designed to deliver you with instant access to insights for rapid decision making. With Spark, you can explore your audiences using the same reliable GWI data you’re used to, in just a fraction of the time.

Insights screen recording.gif

Key Highlights:

  • Speed to Insight: In just one click, obtain actionable insights to keep a handle on your audiences in seconds.

  • Enhanced Accessibility: Our Spark beta is really easy to use. We encourage you to share it with your colleagues – they don’t need any research experience to get started in Spark.

  • Reliable data: Despite its speed, Spark delivers the same trustworthy, robust GWI data you’re used to. Spark connects you to real survey data from nearly a million consumers so that you can be rest assured your work is backed by accurate data.

We’ve invited select users to join the beta and help shape the future of GWI Spark. If you’d like to join, you can sign up for the wait list here. Stay tuned for updates as we refine Spark to meet your evolving needs!

Simplify access with Single Sign-On 🚀

Looking for a seamless, smarter, and safer way to log into the platform? Look no further! Now with Google and Microsoft SSO, you can effortlessly sign-up and log in with just a few clicks using your credentials - anytime, anywhere.

Step in with simplicity, get started today.


Say ‘zdravo’ to our 54th market, Serbia 🇷🇸

We're welcoming Serbia as our 54th market in GWI Core, meaning you can now explore in-depth insights from Serbian consumers, with unique data from 5K respondents per year aged 16-64.


GWI USA 🇺🇲

New things we’ve introduced in Q3 2024 include:

  • Activities gamers get up to in the digital world

  • Addition of brands to our AI tools question

  • An entirely revamped print section

Click here to see the new wave of GWI USA on the platform.


GWI Core 🚀 & Core Plus➕

New things we’ve introduced in Q3 2024 include:

Core:

  • Our 54th market, Serbia!

Core Plus:

  • Addition of Australia as our latest market

  • Addition of internet users aged 65+ in the UK and Canada

Click here to see the new wave of GWI Core on the platform.


Monthly GWI Zeitgeist 💡

Our monthly, topical Zeitgeist data has also been published. Topics included in November’s release include:

  • New Years resolutions

  • Super Bowl

  • Valentine’s Day

Click here to see the new wave of GWI Zeitgeist on the platform.

Did this answer your question?