A faster and easier way to browse data in charts 📊
We’ve re-introduced the side panel in charts. The side panel is a faster, sleeker way to search our data. It makes it easier to browse our data, especially if you’re looking for inspiration. You can explore our taxonomy in any of your data sets, and don’t need to worry about adding new audiences or filters each time. Define your analysis, then start searching for insights.
Instant insights for your audiences 🔎
Exploring your audiences has never been simpler. Just build and save your target audiences, and we'll deliver immediate, valuable insights about them. This new tool lets you delve into your audience's interests, lifestyle, how they engage with brands, and the most effective methods to reach them.
A new flexible way to measure reach in TV 📺
The reach metric can now be edited. Choose between 1-10 views for a user to be considered as reached. This feature opens up a new way to explore data and better understand audience viewership.
Six brand new waves 🔈
This month we released six brand new waves of some of our longstanding data sets.
Q2 2023
Our Q2 wave releases include some key updates -
1) GWI Core 🚀
New and improved questions on education level and courses taken across all 52 markets.
New answers responses across a ton of questions, including websites and apps, retailers, and alcohol brands.
2) GWI USA 🇺🇸
A brand new question asking people born outside of the USA how long they’ve lived in the States.
Detailed questions around what time of the day respondents watch television.
3) GWI Sports ⚽️
A new question exploring which factors could drive interest in sports, leagues and competitions.
A brand new question on gender identity in six key markets
4) GWI Gaming 🎮
Brand new questions around esports games, teams and leagues.
A new question asking gamers which factors are most likely to push them to purchase a game.
Q3 2023
Our Q3 wave releases include -
1) GWI Travel ✈️
A new question on travel sites and apps used in the last six months.
Some new questions asking about willingness to pay for short, mid and long-haul flights.
2) GWI USA Plus 🇺🇸
New answer options within our questions on mental health, sustainability, inclusivity in ads and healthcare.
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has also been published. Topics included in August’s release include:
AI: preferences of different chatbots, and the impact AI may have on therapy
Live shopping: awareness, participation levels, and purchase behaviours.
Click here to see the new wave of GWI Zeitgeist on the platform.