You can now build charts faster and more efficiently with our brand new feature instant charts, powered by OpenAI's ChatGPT.
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Prompt the platform with any question you like, and using natural language processing (NLP), we'll build a chart for you, instantly.
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Asking something like “what percentage of gen Z use TikTok daily?” will build a chart for you using attributes from our taxonomy, and we will even capture the audience segment you're interested in and apply that to your chart too!
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There’s no need to know exactly what you’re looking for, or where to find the data you need in our taxonomy of over 200,000 profiling points – instant charts will auto-create a chart for you from just one simple search, so that you can find the most relevant data for your analysis. Find out more.

We recently introduced the ability to add GWI attributes to your audience from within the ad platforms integration. You now have the option to save these changes to your original audience, allowing you to reuse them elsewhere, or make further amendments in the audience builder.

You can find the button at the top-right within the ad platforms feature.

Some users were seeing an error suggesting that the ages in their audience were not ordered correctly, even though they appeared to be accurate when viewing the audience. This error is now resolved. Please note: when pushing an audience to Meta, the ages selected must form a continuous range, or this error will still be seen.
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The ad platforms feature has changed significantly since its first release, so we have updated the support video in the GWI Help Center to help you get started. Check out the new video here.

You can now share your audiences with individual colleagues. If only one team member needs access to a particular audience, you can share it directly with them directly, without the risk of everybody in your org having access.
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We’ve also added the ability to un-share audiences. You can do this in bulk from the management pages, saving you a bunch of time! The eagled eyes amongst you will notice that we’ve also added an ‘owned by’ column so that you can see which of your colleagues originally created an audience if you need to request any changes to it.

We’ve released the May 2023 GWI Zeitgeist data set! Topics in the May 2023 wave include:

Head here to learn more about GWI Zeitgeist.