Update audience attributes from inside the ad platforms feature🚀
We know that you follow an iterative process when you sculpt your audiences, prior to pushing them into ad platforms and campaigns.
We have updated our ad platforms integration to reflect this so that you are able to select and add GWI attributes to your audiences from within the ad platforms integration feature, without the need to return to audience builder.
Something wrong with your audience? We got you 🤗
We have released a new area in the platform which will display any issues that may block you from pushing an audience into your chosen ad platform. This feature will show you which parts of the audience are causing issues. Simply hover your mouse over the issue on the right hand side to highlight the areas that need attention.
Faster and more complex analysis of charts exports 🚘
When exporting a chart containing segments, your XLSX and CSV files will now maintain your attributes and segments as a single row. Previously, your attributes and segments were split into multiple rows, making it difficult to anaylze trends. The new file type will make it easier to do complex analysis so that it’s even easier to build your own charts and visuals when working outside of the GWI platform!
New GWI Core wave 🚀
Our flagship data set GWI Core released its latest wave this month. Key updates from GWI Core Q1 2023 include:
Two brand new markets - Bulgaria and Hungary - added bringing our total markets to 52!
Loads of new questions on topics such as DE&I, vacations taken, connected TV’s and media genres.
New answers responses across a ton of questions, including websites and apps, handset models, and gaming franchises.
Head here to learn more about GWI Core.
New GWI USA wave 🇺🇸
GWI USA’s latest wave was released this month. Key updates from GWI USA Q1 2023 include:
A new set of questions on birthplace and family origin, so you can segment your audience by generation
New answer options for podcast platforms and paid for audio services, including Amazon Music and Wondery+.
Head here to learn more about GWI USA.
Monthly GWI Zeitgeist 💡
We’ve released April’s monthly Zeitgeist since our last release notes! Topics included in April’s release include:
Women’s World Cup: who people think will win and the current state of women’s sports
AI tools: how they should be developed and the role of the government
Social media: what content type people are looking for on social
Head here to learn more about GWI Zeitgeist.