We release our data in waves, and each wave is named after the quarter in which fieldwork took place. That means each "Q1" wave will have been in field sometime between January and March, and so on.
Because it takes us time to check and process each wave of data after fieldwork closes, each wave is typically released 4-8 weeks after each quarter ends.
See the below table to find out when each wave will be released. This table will be updated with more precise release dates closer to the release of each wave.
All timings are estimates and subject to change.
Wave | Data set | Fieldwork | Release date |
Q4 2025 | Core | Oct-Dec 2025 | 12th February 2026 |
| USA | Oct-Dec 2025 | 3rd February 2026 |
| Sports | Nov-Dec 2025 | 30th January 2026 |
| Gaming | Nov-Dec 2025 | 10th February 2026 |
| Luxury | Oct-Nov 2025 | 18th December 2025 |
| Moments | November 2025 | 22nd January 2026 |
Q1 2026 | Core | Jan-Mar 2026 | May 2026 |
| USA | Jan-Mar 2026 | May 2026 |
| Kids | Jan-Mar 2026 | March 2026 |
| Core Plus | Feb-Mar 2026 | Late May 2026 |
| Travel | Jan-Feb 2026 | Apr 2026 |
| Automotive | Feb-Mar 2026 | Apr 2026 |
Q2 2026 | Core | Apr-Jun 2026 | August 2026 |
| USA | Apr-Jun 2026 | August 2026 |
| Sports | May-Jun 2026 | Late August 2026 |
| Gaming | May-Jun 2026 | Late August 2026 |
| Alcohol | Apr-May 2026 | July 2026 |
| Moments | May 2026 | July 2026 |
Q3 2026 | Core | Jul-Sept 2026 | Mid November 2026 |
| USA | Jul-Sept 2026 | Late October 2026 |
| Core Plus | Aug-Oct 2026 | Late November 2026 |
| Travel | Jul-Aug 2026 | September 2026 |
| Consumer Tech | Jul-Aug 2026 | September 2026 |
| Work | Jul-Aug 2026 | Mid September 2026 |
Q4 2026 | Core | Oct-Dec 2026 | February 2027 |
| USA | Oct-Dec 2026 | Early February 2027 |
| Sports | Nov-Dec 2026 | January 2027 |
| Gaming | Nov-Dec 2026 | Early February 2027 |
| Luxury | Oct-Nov 2026 | Mid December 2026 |
| Moments | November 2026 | January 2027 |