We release our data in waves, and each wave is named after the quarter in which fieldwork took place. That means each "Q1" wave will have been in field sometime between January and March, and so on.
Because it takes us time to check and process each wave of data after fieldwork closes, each wave is typically released 4-8 weeks after each quarter ends.
See the below table to find out when each wave will be released. This table will be updated with more precise release dates closer to the release of each wave.
All timings are estimates and subject to change.
Wave | Data set | Fieldwork | Release date |
Q4 2024 | Core | Oct-Dec 2024 | 26th Feb 2025 |
| USA | Oct-Dec 2024 | 11th Feb 2025 |
| Sports | Nov-Dec 2024 | 4th Feb 2025 |
| Gaming | Nov-Dec 2024 | 13th Feb 2025 |
| Luxury | Oct-Nov 2024 | 10th Dec 2024 |
| Moments | November 2024 | 6th Feb 2025 |
Q1 2025 | Core | Jan-Mar 2025 | Mid May 2025 |
| USA | Jan-Mar 2025 | Early May 2025 |
| Kids | Jan-Mar 2025 | 27th Mar 2025 |
| Core Plus | Feb-Mar 2025 | Mid May 2025 |
| Travel | Jan-Feb 2025 | 10th Apr 2025 |
| Automotive | Feb-Mar 2025 | Mid May 2025 |
Q2 2025 | Core | Apr-Jun 2025 | Mid August 2025 |
| USA | Apr-Jun 2025 | Early August 2025 |
| Sports | May-Jun 2025 | August 2025 |
| Gaming | May-Jun 2025 | August 2025 |
| Alcohol | Apr-May 2025 | Late July 2025 |
| Moments | May 2025 | Mid July 2025 |
Q3 2025 | Core | Jul-Sept 2025 | Mid November 2025 |
| USA | Jul-Sept 2025 | Early November 2025 |
| Core Plus | Aug-Oct 2025 | Late November 2025 |
| Travel | Jul-Aug 2025 | Early September 2025 |
| Consumer Tech | Jul-Aug 2025 | Early September 2025 |
| Work | Jul-Aug 2025 | Late Sep/Early Oct 2025 |
Q4 2025 | Core | Oct-Dec 2025 | Mid February 2026 |
| USA | Oct-Dec 2025 | Early February 2026 |
| Sports | Nov-Dec 2025 | January 2026 |
| Gaming | Nov-Dec 2025 | Early February 2026 |
| Luxury | Oct-Nov 2025 | Mid December 2025 |
| Moments | November 2025 | Late January 2026 |