We’re delighted when someone wants to reference GWI data and insights. All we ask is that you cite correctly according to the simple rules below, and always include a link back to our site for reference.
If you’re citing custom research/work you’ve commissioned GWI to do, please cite as below:
GWI research commissioned by [insert your company name], found…If you’re citing research you’ve pulled directly from the GWI platform, please cite as below:
Using audience insights platform, GWI, we/[insert company name] found…When adding a source, it should be referenced as ‘GWI’ followed by the data set, wave(s) in question and, if relevant, any countries and base audiences applied. You should also state what universe is being represented (eg. GWI Core, Q4 2021, internet users aged 16-64).
If you’re referencing data on a trend over time, you can just cite the first and last wave covered (eg. GWI Core, Q3 2020-Q1 2023).
If you’re citing data or insights from existing content and reports, you can simply state ‘GWI says’/‘GWI data shows’. If you’re referencing data from within the report you can replicate the sourcing used in the report. And where suitable please do link to the report or content.
If we’ve worked together on research or content, we’ll agree how to jointly cite in collaboration.
And last but not least, we do not support data that criticizes, or would have a negative impact on, another organization.
Citing data from a report that's only available within the platform/that’s not publicly available
If you wish to cite data that's not in the public domain, such as reports or data that can only be accessed by logging into our platform, please contact your account manager first. Generally, we're very likely to accept such requests if it's about your own brand. If you want to cite data that refers to other brands, we need to understand more about the context of the request, bearing in mind the final bullet point above.
Social media
If you’re referencing us on social media please tag us where suitable by using the following handles:
LinkedIn: @GWI
Instagram: @gwidotcom
Twitter: @gwidotcom
If you have any further questions please contact your account manager.