Topic recommendations in GWI Spark 🔍
In GWI Spark, Free and Plus users can now see clickable topic suggestions after each insight that is generated – go deeper, faster. No need to know the full taxonomy, just follow the data that matters. It’s a smarter way to explore related trends, uncover new angles, and build richer audience insights in fewer clicks.
*Available to Free and Plus users only.
See exactly what questions power your Crosstabs 🧠
No more guessing which questions sit behind your row and column expressions when you come back to a Crosstab. We’ve added helpful tooltips that show you the source question behind each data point, making it easier to revisit, understand, and explain your analysis at any time.
Easier multitasking with improved screen responsiveness 🖥️
Whether you’re working across tools or juggling multiple tabs, GWI is now easier to use side by side. We’ve added support for smaller screen widths across all applications, so you can analyze, compare, and build insights without resizing frustrations.
Compare add-ons with Core, seamlessly 🚀
All GWI Core add-ons are now directly comparable with GWI Core in the platform. No more rebuilding audiences or manually stitching data together, now you can:
Compare Core audiences with add-on questions instantly
Build audiences using your go-to data points from both Core and your chosen add-on
Create dashboards that mix questions from Core and add-ons in one seamless view.
This exciting update brings consistency across datasets, just like you’ve experienced with Core Plus and Zeitgeist.
GWI Automotive 🚗
Key updates from GWI Automotive Q1 2025 include:
Expanding our 65+ coverage in the US and UK
Track over 70 car retailer brands
Explore GWI Automotive on the platform here.
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has been published. Topics included in April’s release include:
Thoughts on tariffs
Diversity, equality, and inclusion policies
Attitudes to beauty
Topics included in March’s release include:
Streaming and TV behaviors
TikTok ban
Deepseek awareness