Here you can find a summary of what changed in each wave of GWI USA, including any key updates that could impact your analyses.

For a broader overview of the GWI USA data set — including methodology, coverage, and key features — visit our <a href="https://help.globalwebindex.com/en/articles/11470298-understanding-gwi-usa">Understanding GWI USA</a> article, where you can also download the <b>questionnaire</b> for the latest wave.

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New additions to GWI USA Q4 2025 include:

- New brands added to questions on <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120199">streaming services</a>, <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/9045/9042">vehicles</a>, and <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/9046/9194">gaming franchises.</a>
- New questions on <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12784/12785/89431/89433">order type</a>, <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12784/12785/89431/89434">meal type</a>, and <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12784/12785/89431/89432">frequency</a> in a brand new section dedicated to Restaurants.
- New segmentation in the <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q8812019">parental status category</a>, enabling users to filter more easily to determine whether or not a respondent is a parent.
- A new question on <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12772/90683">survey language</a>, which enables respondents of the survey to view in either English or Spanish.

Click <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa">here</a> to see this wave of GWI USA on the platform.

New additions to GWI USA Q3 2025 include:

- New question on <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q883251">ad-free streaming behavior</a> plus expanded service coverage including Amazon Prime Video, YouTube Premium, and Disney+.
- Lucid Motors added under vehicle <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120116">ownership</a> and <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120117">consideration.</a>
- New mentions for <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120222">Nike Training Club</a> and <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120237">Alo</a> in Sports and Fitness categories.
- <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120291">Nintendo Switch 2</a> added under gaming devices.

Additions to GWI USA in Q2 2025 include: 

- New lifestyle and category topics have been added, including interests in <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120101j">renewable energy, smart grocery stores</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa-ext.q89120161">cannabis-derived products</a>, and openness to <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa-ext.q89120181">weight loss injections</a> 
- Retail and brand tracking has been expanded with new entries across <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12781/12783/10850/10854">beauty,</a> <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12781/9057">fashion</a>, luxury, and beverage categories: including brands like Lush, Hanes, DKNY, and Spindrift.
- Device and platform updates now include the latest<a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q8812074"> iPhone and Samsung</a> models, plus <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q884202">new social platforms</a> like Bluesky, Mastodon, and Truth Social.
- Media and entertainment options have been refreshed with <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120203">new TV channels</a> (e.g. SEC Network, CBS Sports, Big Ten, ACC) and genres like Fantasy and Variety/Talk Shows.
- Travel and automotive coverage has been expanded to include <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120211">UAE as a destination</a> and <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120123">Minivan/Van</a> as a vehicle type.

Additions to GWI USA in Q1 2025 include: 

- Revamped question on <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa-ext.q891251">snack preferences</a>
- New answer options around a whole of questions: 
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q8812044">Financial attitudes</a>
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120212">Vacation types</a>
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120226">Sports engagement</a> 

Additions to to GWI USA for Q4 2024 include: 

- Fresh insights on <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12781/9086/77576">perfume and cologne </a>
- A closer look at <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12781/9086/77594">feminine intimate care</a>
- New questions on <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/12784/12785/77578">condiments</a> 

Click <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa">here</a> to see the this wave of GWI USA on the platform

Additions to GWI USA for Q4 2024 include: 

- Activities<a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120174"> gamers get up to in the digital world</a>
- Addition of<a href="https://app.globalwebindex.com/chart-builder/questions/gwi-usa.q88120130"> brands to our AI tools question</a>
- An<a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa/9866/9056"> entirely revamped print section</a>
  - This includes over 100 different types of publications across magazines and newspapers

Click <a href="https://app.globalwebindex.com/chart-builder/browse/ds-usa">here</a> to see this wave of GWI USA on the platform

GWI USA

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GWI USA

Q4 2025

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