GWI USA

We have added Bojangles as a data point in the Restaurants sections of Food & Drink: Restaurant Brands by Frequency, Restaurant Brands by Order Type, and Restaurant Brands by Eating Occasion.

We have expanded the Gaming Franchises section of Gaming Services & Franchises with two new titles, EA Sports College Football and skate.

New options for smartphones including the iPhone 17e and Samsung Galaxy S26 series

Addition of Waymo to ride-hailing, alongside Archer, HER, and The League to dating services.

New additions to gaming services and media, including Xbox Game Pass, plus new TV channels, magazines, and online media outlets.

New device and tech additions across tablets, smartwatches, and smart speakers.

Gen Alpha added to the Generations group.

AI-powered search tools and influencer endorsements added to Brand Discovery Channels, with Claude and Perplexity joining the Named Search / AI Tools question.

New brands added to questions on streaming services, vehicles, and gaming franchises.

New questions on order type, meal type, and frequency in a brand new section dedicated to Restaurants.

New segmentation in the parental status category, enabling users to filter more easily to determine whether or not a respondent is a parent.

A new question on survey language, which enables respondents of the survey to view in either English or Spanish.

New question on ad-free streaming behavior plus expanded service coverage including Amazon Prime Video, YouTube Premium, and Disney+.

Lucid Motors added under vehicle ownership and consideration.

New mentions for Nike Training Club and Alo in Sports and Fitness categories.

Nintendo Switch 2 added under gaming devices.

New lifestyle and category topics have been added, including interests in renewable energy, smart grocery stores, cannabis-derived products, and openness to weight loss injections

Retail and brand tracking has been expanded with new entries across beauty, fashion, luxury, and beverage categories: including brands like Lush, Hanes, DKNY, and Spindrift.

Device and platform updates now include the latest iPhone and Samsung models, plus new social platforms like Bluesky, Mastodon, and Truth Social.

Media and entertainment options have been refreshed with new TV channels (e.g. SEC Network, CBS Sports, Big Ten, ACC) and genres like Fantasy and Variety/Talk Shows.

Travel and automotive coverage has been expanded to include UAE as a destination and Minivan/Van as a vehicle type.

Revamped question on snack preferences

New answer options around a whole of questions:

Fresh insights on perfume and cologne

A closer look at feminine intimate care

New questions on condiments

Activities gamers get up to in the digital world

Addition of brands to our AI tools question

An entirely revamped print section