GWI Core Plus

We’ve included new brands, specifically in the nailcare and stomach pain treatment categories.

We’ve updated coverage on over 65 year olds across France, Germany, Italy, and Spain.
The addition of 65+ in these markets naturally led to some shifts in behavior compared to previous waves — for example, increases in watching traditional TV channels, listening to classic radio stations, reading printed newspapers, prefering long-life milk and dark chocolate, and reporting higher use of dental or eye care products.
If your analysis compares waves without 65+ respondents to those that include them, you may want to exclude this age group for consistency; learn more in this Help Center article.

A new question on Types of Foot Care Products

We have also split out "Smoke cigarettes or other tobacco products" into "ready-made cigarettes" and "rolling tobacco" to better reflect industry segmentation.