Here you can find a summary of what changed in each wave of GWI Zeitgeist, including any key updates that could impact your analyses.
For a broader overview of the GWI Zeitgeist data set — including methodology, coverage, and key features — visit our Understanding GWI Zeitgeist article.
March 2026
March 2026
Our monthly, topical Zeitgeist data has been published. Topics included in March's release include:
February 2026
February 2026
Our monthly, topical Zeitgeist data has been published. Topics included in February's release include:
January 2026
January 2026
Our monthly, topical Zeitgeist data has been published. Topics included in January's release include:
December 2025
December 2025
Our monthly, topical Zeitgeist data has been published. Topics included in December's release include:
November 2025
November 2025
Our monthly, topical Zeitgeist data has been published. Topics included in November's release include:
October 2025
October 2025
Our monthly, topical Zeitgeist data has been published. Topics included in October's release include:
September 2025
September 2025
Our monthly, topical Zeitgeist data has been published. Topics in September's release include FIFA World Cup 2026:
August 2025
August 2025
Our monthly, topical Zeitgeist data has been published. Topics included in August's release include:
July 2025
July 2025
Our monthly, topical Zeitgeist data has been published. Topics included in July's release include:
June 2025
June 2025
Our monthly, topical Zeitgeist data has been published. Topics included in June's release include:
AI Recommendations (June 2025, UK and USA Only)
Charities (June 2025, UK Only)
Following Creators (June 2025)
Gender Expectations (June 2025)
Kids and Social Media (June 2025)
Nintendo Switch 2 (June 2025)
Outdoor Events (June 2025, UK and USA Only)
Sports Betting (June 2025, UK and USA Only)
Tariffs (June 2025, USA Only)
Winter Olympics (June 2025)
World Cup 2026 (June 2025)
May 2025
May 2025
Our monthly, topical Zeitgeist data has been published. Topics included in May's release include:
AI in Music (May 2025)
Autonomous Vehicles (May 2025)
Club World Cup (May 2025)
Customer Loyalty (May 2025)
Easter: Recap (May 2025)
Eid al-Fitr: Recap (May 2025)
Fandom (May 2025)
Kidults / Nostalgia Purchasing (May 2025, UK and USA Only)
Medical Shame (May 2025)
Music Discovery (May 2025)
QR Codes (May 2025)
Tariffs & Trade Policies (May 2025)
April 2025
April 2025
Our monthly, topical Zeitgeist data has been published. Topics included in April’s release include:
AI Agents (April 2025)
Beauty & Self-Confidence (April 2025)
Black Friday (April 2025)
Tariffs (April 2025)
Defence (April 2025)
DEI (April 2025)
Modern Word-of-Mouth (April 2025)
Singles' Day (April 2025, Malaysia, Philippines & Singapore Only)
User Moderation (April 2025)
Video Podcasts (April 2025)