Here you can find a summary of what changed in each wave of GWI Moments, including any key updates that could impact your analyses.

For a broader overview of the GWI Moments data set — including methodology, coverage, and key features — visit our <a href="https://help.globalwebindex.com/en/articles/10725985-understanding-gwi-moments">Understanding GWI Moments</a> article, where you can also download the <b>questionnaire</b> for the latest wave.

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Additions to GWI Moments for Q4 2025 include: 

- The addition of a new market: UK! <b>🇬🇧</b>
- The addition of 2 new moments:
  - <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih/84436">Canadian Thanksgiving</a> (Canada Only)
  - <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih/84312/88860">Boxing Day</a> (UK/Canada only)
- We have increased our coverage on AI and Tariffs by adding new related attributes:
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-moments.q33165">Back to School Brand Action Attitudes</a>
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-moments.q33198">Black Friday Brand Action Attitudes</a>

Click <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih">here</a> to see this wave of GWI Moments in the platform. 

Additions to GWI Moments for Q2 2025 include: 

- The addition of a new market: Canada! 🇨🇦 
- The addition of 4 new moments:
  - <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih/84312">Boxing Day</a> (Canada only)
  - <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih/84431">Canada Day</a> (Canada only)
  - <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih/84433">Stanley Cup Finals</a> (Canada only)
  - <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-yze-sih/77131">Cyber Monday </a>

GWI Moments

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