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GWI Alcohol

Here you can find a summary of what changed in each wave of GWI Alcohol, including any key updates that could impact your analyses.

For a broader overview of the GWI Alcohol data set — including methodology, coverage, and key features — visit our Understanding GWI Alcohol article, where you can also download the questionnaire for the latest wave.

Q2 2026

Additions to GWI Alcohol in Q2 2026 include:

  • We’ve expanded our coverage of respondents aged 65+ to now include France and Germany. As a result, when including this location you may notice small shifts in certain data points that this audience’s profile and behaviors.
    If you’re comparing waves that don’t feature respondents aged 65+ with those that do, you might want to exclude respondents aged 65+ from your current analysis to maintain consistency with previous data.

  • We've expanded coverage of Pre-Mixed Drinks Typically Consumed to now include non-alcoholic cocktail mixes, giving you a fuller picture of consumption habits across both alcoholic and non-alcoholic options.

  • We've added new brands to our Perceptions question, giving respondents an expanded set of options to choose from.

Click here to see this wave of GWI Alcohol on the platform.

Q2 2025

Additions to GWI Alcohol in Q2 2025 include:

  • The addition of 65+ consumers in Japan, UK, and USA

Click here to see this wave of GWI Alcohol on the platform.

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