Q2 2025
Q2 2025
Additions to GWI Sports in Q2 2025 include:
The addition of 65+ respondents in France, Germany, Italy, and Spain
The addition of the below women's soccer teams:
Tottenham Hotspur
Washington Spirit FC
The addition of localized sports tracking:
Sumo (Japan)
Capoeria (Brazil)
Kabbadi (India)
Netflix being added to sports viewing services
A new question added to track Women's NBA in the USA
During our standard data checks, we noticed changes in how some options were selected in a few questions with longer answer lists. After investigating, we found that these lists weren’t always fully visible on respondents’ screens unless they scrolled down.
This display issue has been resolved and was isolated to Q2 2025 and hasn’t impacted any past waves and won’t impact any future waves of GWI Sports.
What does this mean for GWI Sports Q2 2025?
To ensure the quality of Q2 2025 data, we ran additional checks on questions that may have been impacted. For a small number of questions, these checks didn’t give us full confidence in the results. Because of that, we’ve decided not to publish Q2 2025 data for the following questions:
Gym/Exercise Participation Frequency, Individual Sport Participation Frequency, Behaviors While Watching Sports, Team Sport Participation Frequency, Esports Watching Frequency.
These questions will return in Q4 2026.