Here you can find a summary of what changed in each wave of GWI Travel, including any key updates that could impact your analyses.
For a broader overview of the GWI Travel data set — including methodology, coverage, and key features — visit our Understanding GWI Travel article, where you can also download the questionnaire for the latest wave.
Q1 2026
Q1 2026
A new wave of GWI Travel is here featuring:
Avianca added to airline tracking - expanding our carrier coverage for clients with a Latin American focus
A new reason for vacationing - fresh data on what’s motivating people to travel right now, including taking courses or learning something new
New data on what travellers want from their booking experience - including personalised AI recommendations and the growing appeal of mystery trip bookings
Click here to see this wave of GWI Travel in the platform
Q3 2025
Q3 2025
Additions to GWI Travel in Q3 2025 include:
The addition of 65+ consumers in France, Germany, Italy, and Spain
The addition of a new question:
Click here to see this wave of GWI Travel in the platform