Here you can find a summary of what changed in each wave of GWI Consumer Tech, including any key updates that could impact your analyses.

For a broader overview of the GWI Consumer Tech data set — including methodology, coverage, and key features — visit our <a href="https://help.globalwebindex.com/en/articles/10725981-understanding-gwi-consumer-tech">Understanding GWI Consumer Tech</a> article, where you can also download the <b>questionnaire</b> for the latest wave.

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- We’ve expanded our coverage of respondents aged 65+ to now include Australia. 
- We’ve expanded the range of <b>coffee makers</b> featured across our <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q4all" rel="nofollow noopener noreferrer" target="_blank">Device Ownership</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q68all" rel="nofollow noopener noreferrer" target="_blank">Purchase Planning</a>, and <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q75" rel="nofollow noopener noreferrer" target="_blank">Purchase Priority</a> questions, giving you more options for exploring consumers’ current device ownership and future purchase intentions.

Additions to GWI Consumer Tech for Q3 2025 include:

- We’ve expanded our coverage of respondents aged 65+ to now include Canada, France, Germany, Italy, Singapore, Spain, UK, and USA. 
- The tracking of AI as a feature on <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q58" rel="nofollow noopener noreferrer" target="_blank">Current Laptop Features</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q59" rel="nofollow noopener noreferrer" target="_blank">Current PC / Desktop Features</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q134" rel="nofollow noopener noreferrer" target="_blank">Future Laptops / PC Features</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q62" rel="nofollow noopener noreferrer" target="_blank">Smartphone Features</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q136" rel="nofollow noopener noreferrer" target="_blank">Future Smartphone Features</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q66" rel="nofollow noopener noreferrer" target="_blank">Tablet Features</a>, <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q140" rel="nofollow noopener noreferrer" target="_blank">Future Tablet Features</a>
- The following additions: 
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q38" rel="nofollow noopener noreferrer" target="_blank">'Huawei' as a tablet brand</a>
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q40" rel="nofollow noopener noreferrer" target="_blank">'Amazfit' as a smartwatch brand </a>
  - <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q41" rel="nofollow noopener noreferrer" target="_blank">'Bose', 'Harman Kardon', 'LG', 'Marshall', and 'Xiaomi' as smart home speak brands</a>
  - '<a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q44" rel="nofollow noopener noreferrer" target="_blank">LG', and 'Whirlpool' as small home appliance brands </a>
- <a href="https://app.globalwebindex.com/chart-builder/questions/gwi-consumer-tech.q15" rel="nofollow noopener noreferrer" target="_blank">The addition of 'Safety/security' as a primary reason for smartwatch use</a>
- The addition of "I want to try a different aesthetic/design" as a device replacement reason

Click <a href="https://app.globalwebindex.com/chart-builder/browse/ds-gwi-consumer-tech" rel="nofollow noopener noreferrer" target="_blank">here</a> to see this wave of GWI Consumer Tech in the platform. 

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GWI Consumer Tech

Q3 2026

Q3 2025