Here you can find a summary of what changed in each wave of GWI Consumer Tech, including any key updates that could impact your analyses.
For a broader overview of the GWI Consumer Tech data set — including methodology, coverage, and key features — visit our Understanding GWI Consumer Tech article, where you can also download the questionnaire for the latest wave.
Q3 2025
Q3 2025
Additions to GWI Consumer Tech for Q3 2025 include:
The addition of consumers 65+ in: Canada, France, Germany, Italy, Singapore, Spain, UK, and USA.
The tracking of AI as a feature on different devices
The following additions:
The addition of "I want to try a different aesthetic/design" as a device replacement reason
Click here to see this wave of GWI Consumer Tech in the platform.