GWI insights, now in Claude ⚡️
Get ready to pair the power of AI with the certainty of real human data. With GWI Spark MCP, you can now access trusted consumer insights directly within Claude. Whether you’re building a media plan, crafting content that truly connects, or sharpening your next pitch, GWI and Claude make it faster and easier to get to confident decisions.
Speak to your Account Manager to enable the Spark MCP in your account.
GWI USA in GWI Spark ✨
Access GWI USA insights faster than ever! If you’re a Pro or Teams user who has access to GWI USA, you can now toggle between GWI USA and GWI Core when using GWI Spark.
Localisation has landed in GWI Canvas 🌍
You can now build reports for specific markets. Simply type in your audience description including a location and we’ll do the rest.
The latest wave of GWI USA is here 🇺🇸
The Q3 2025 wave of GWI USA is here. GWI USA is our syndicated dataset dedicated to consumers based in the United States. Those subscribed to GWI USA can expect to see new additions in their data, including:
New data on ad-free streaming behavior, plus expanded service coverage on Amazon Prime Video, YouTube Premium, and Disney+.
Lucid Motors has been added under vehicle ownership and consideration.
There are new mentions for Nike Training Club and Alo in Sports and Fitness categories.
Nintendo Switch 2 has been added under gaming devices.
And more!
