Here you can find a summary of what changed in each wave of GWI Luxury, including any key updates that could impact your analyses.

For a broader overview of the GWI Luxury data set — including methodology, coverage, and key features — visit our <a href="https://help.globalwebindex.com/en/articles/10725983-understanding-gwi-luxury">Understanding GWI Luxury</a> article, where you can also download the <b>questionnaire</b> for the latest wave.

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Updates to GWI Luxury for Q4 2025 include:

- We have started covering users aged 65+ for France, Japan, UK and USA. For more details on what this means for your analysis check out <a href="https://help.globalwebindex.com/en/articles/10726005-65">this article</a>.
- We have increased the sample size for USA and China (from 2,000 to 3,000 for USA and from 2,000 to 4,000 for China).
- We have added one new US specific questions to understand how duties and taxes (tariffs) affect cross-border online luxury purchases.

GWI Luxury

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