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GWI Kids

Here you can find a summary of what changed in each wave of GWI Kids, including any key updates that could impact your analyses.

For a broader overview of the GWI Kids data set — including methodology, coverage, and key features — visit our Understanding GWI Kids article, where you can also download the questionnaire for the latest wave.

Q1 2026

Updates to GWI Kids for Q1 2026 include:

  • Why 13–15 year-olds are using AI tools – With most AI platforms restricted to ages 13+, this is our first deep dive into what’s driving teens toward AI.
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  • 🇦🇺 Australia’s under-16 social media ban – We added a new question on Attitudes towards Social Media Ban to capture sentiment around the ban, offering clients with Australian audiences a uniquely timely data point. We also removed questions on specific social media usage in Australia.
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    Click here to see this wave of GWI Kids in the platform.

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