Controlled Dashboard sharing 📊
You can now share Dashboards as view-only or explore-only allowing you to control how you distribute insights across your organisation. Explore-only allows the recipient to filter your dashboard with waves, locations and audiences whilst staying true to the original charts and story you have crafted. Whereas view-only is just that, a read only copy of your dashboard so you know exactly what they are seeing.
Explore insights deeper, right from your LLM ✨
Agent Spark already connects you to trusted consumer insights in ChatGPT, Claude, and Microsoft Copilot. Now, when Spark surfaces a response, you can click through directly to chart visuals in the GWI platform. No switching tabs, no searching for the data point you just read about. You go from answer to full visual in one click.
It's the fastest way to dig deeper into the insights that matter, without breaking your flow. Find out more on how to get set up here.
Print Reach & Frequency 🗞️
This month we released our Print Reach & Frequency (Print R&F) tool, allowing you to model magazine campaign delivery against defined audience segments before committing a budget. It predicts key planning outputs including reach, frequency, impressions, and duplication across selected print titles, helping you understand how effectively a campaign will deliver against a target audience. Interested in getting access? Reach out to your Account Manager for more information.
Instant Audience Insights removal 💡
We’ve removed the Instant Audience Insights feature within Audiences. You can now generate audience insights in greater detail through Agent Spark and GWI Canvas.
