This video walks through how to use Crosstabs to go beyond a single audience view. You'll learn how to compare groups, identify patterns, and uncover deeper insights across attributes, markets, and overlapping audiences.
Timestamps
0:00 Introduction
0:28 Adding audiences and editing expressions
1:13 Analysing data with a heatmap
2:18 Running a multi-market analysis
3:12 Uncovering averages
3:55 Exploring audience overlap
What's next?
Head back to the Training & Content Library to rewatch this or any of the other platform feature videos whenever you need a refresher.