Download our GWI USA research and methodology document to find out more about how we collect our data.

<a href="https://gwihelpcenter.zendesk.com/hc/en-us/article_attachments/16386485072412" rel="nofollow noopener noreferrer" target="_blank">GWI USA - Research and methodolgy_2024.pdf</a><br><br>This document covers:

- Key numbers and figures for GWI USA 
- How we recruit our respondents
- Sample structure
- How we ask about race and ethnicity
- How we calculate universe sizes
- How we set quotas and weight responses
- Questionnaire content
- Data checks<br>​<br>​

Research and methodology: GWI USA

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