Agent Spark is your human insights agent which acts as your always-on agent, sharp, smart, and intuitive. With extensive access to GWI data (excluding GWI Work), you can analyze a wide range of topics across 50+ markets.
As Teams and Pro users you have access to the data sets based on your subscription.
As Free and Plus users you have access to GWI Core, Core Plus and Pulse.
Find our Agent Spark FAQ here which covers everything you need to know about your insights.
Tips for getting started
You use prompts to ask Agent Spark questions to get insights. To ensure your questions are as effective as possible:
Always include an audience, and topic
Specify a location and timeframe if you want insights based on any specific markets or waves.
Stick to US English. If you say "football", Agent Spark might assume you mean American football and not soccer!
See this article How to talk to Agent Spark for prompt guidance.
How to view your insight in a chart
You can view the sources used for your insights in a chart by clicking on your insight or the speech balloon next to it. A mini chart preview will appear, select “View full chart”. You can also export your mini chart in PNG format. Find out more about how to create a chart here.
How to add an audience to your prompt
You can add your pre-built audiences to your prompt, just click on the plus in the left corner of your prompt field, select “Add audience” and start typing the name of the audience you would like to add. You can also add GWI Audiences or audiences which have been shared with you.
You can add up to 5 audiences to your prompt.
As a Free or Plus user you can only add GWI Audiences to your prompt. As a Teams user you can add shared or GWI Audiences to your prompt.
How to switch between data sets
Depending on your subscription, you can switch between data sets by clicking on the plus on the left side of your prompt field and select “Configure data sets”.
You can only select one primary data set (Core, USA or Kids) at a time. You can combine GWI Core with all our add-ons because these are recontacted studies from Core. You can find a list of all our add-on data sets here.