Download our GWI Core research and methodology document to find out more about how we collect our data.
GWI Core - Research and methodolgy_2024.pdf
This document covers:
Key numbers and figures for GWI Core
Desktop and mobile Core survey
Annual and quarterly sample sizes by market
How we recruit our respondents
Sample structure
Internet penetration estimates by market
How we set our quotas and weight responses
How we calculate universe sizes
Localization
Survey languages for each market
Data checks
Our add-ons and extensions