Additions to GWI Core for Q1 2025 include: 

- More coverage of the 65+ crew across 12 new markets 
  - We have expanded the data we collect on 65+ consumers to Austria, Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Spain, Sweden, Switzerland, and Taiwan. 

Click <a href="https://app.globalwebindex.com/chart-builder/browse/ds-core">here</a> to see this wave of GWI Core on the platform.

Our GWI Core Q4 2024 wave brings a major update to our <a href="https://app.globalwebindex.com/chart-builder/browse/ds-core/433/77123">Time Spent on Media</a> questions.

1. New engagement questions: Spot the difference between frequent vs. occasional users across media types within the last week to refine your targeting.
2. Smarter audience segmentation: Get granular with heavy, medium, light, and occasional media users for a deeper understanding of behaviors.
3. Richer behavioral insights: Go beyond platforms and devices to see exactly how people engage with different media content, from streaming to short-form videos.

Check out this <a href="https://help.globalwebindex.com/en/articles/10725990-time-spent-on-media">help centre article</a> for more details on what changed and how it works on the platform.

Additions to GWI Core for Q3 2024 include: 

- We welcome our 54th market in GWI Core, Serbia 🇷🇸 

GWI Core

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