Skip to main content

GWI Core

Updated over a month ago

Q2 2025

Additions to GWI Core for Q2 2025 include:

  • We have added the collection of postal codes in the UK, Australia, Germany, France, Italy, and Spain to help better facilitate:

    • Connection of our data with other types of data

    • Generation of more detailed location-related questions

  • We have updated our income segmentation to better reflect the distribution of respondents among low to medium, and high income.

    • Changes have been applied in: Croatia, Norway, Portugal, Russia, Spain, and Turkey.

These updated income definitions have been applied to data retrospectively from Q1 2025. Following these updates, you may notice changes in the distribution of respondents compared to previous analyses (i.e. fewer people in the high and highest income segments, with more now in the low and medium segments) For more information, check out the Income Segmentation.

Click here to see this wave of GWI Core on the platform.

Q1 2025

Additions to GWI Core for Q1 2025 include:

  • More coverage of the 65+ crew across 12 new markets

    • We have expanded the data we collect on 65+ consumers to Austria, Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Spain, Sweden, Switzerland, and Taiwan.

Click here to see this wave of GWI Core on the platform.

Q4 2024

Our GWI Core Q4 2024 wave brings a major update to our Time Spent on Media questions.

What's changing?

  1. New engagement questions: Spot the difference between frequent vs. occasional users across media types within the last week to refine your targeting.

  2. Smarter audience segmentation: Get granular with heavy, medium, light, and occasional media users for a deeper understanding of behaviors.

  3. Richer behavioral insights: Go beyond platforms and devices to see exactly how people engage with different media content, from streaming to short-form videos.

Check out this help centre article for more details on what changed and how it works on the platform.

Q3 2024

Additions to GWI Core for Q3 2024 include:

  • We welcome our 54th market in GWI Core, Serbia 🇷🇸

Did this answer your question?