Segmentations and groupings: GWI Core

You can read all about the definitions of the segmentations and groupings available in GWI Core in the below articles.

Brand discovery segmentation - GWI Core

China city tier classification - GWI Core

City data - GWI Core

Decision making power segmentation - GWI Core

Global purchasing power segmentation - GWI Core

Huawei handset model by release year - GWI Core

Honor Handset Model by release year - GWI Core

Hours spent last week segmentation - GWI Core

Income segmentation - GWI Core

Lifestyle segmentation - GWI Core

Media consumption segmentation - GWI Core

Media users segmentation - GWI Core

OnePlus handset model by release year - GWI Core

Oppo handset model by release year - GWI Core

Personal interests segmentation - GWI Core

Personas - GWI Core

Social media segmentation - GWI Core

Samsung handset model by release year - GWI Core

Socio economic segmentation - GWI Core

USA regions - GWI Core

Value of savings segmentation - GWI Core
​World Cup 2026 segmentation - GWI Core

Xiaomi Handset Model by release year - GWI Core