In the GWI Core survey we ask respondents a number of questions about key lifestyle indicators, this segmentation sorts these responses into comparable groupings.
Lifestyle questions
Lifestyle indicators
On average, how often would you say you do the following things?
More than once a week | At least once a week | At least once every 2 weeks | At least once a month | Less often | Never
Donate to charity
Drink alcohol
Drive a car
Eat fast food (e.g. McDonalds, KFC, Subway, Burger King or similar)
Eat out at a restaurant
Use public transport (e.g. a train, bus or metro)
Visit the cinema
NOTE: Alcohol is hidden from Egypt, Saudi & UAE and is age-sensitive.
Visiting the Cinema was not displayed in Saudi until Q3 2018.
Exercise, Running & Gym Frequency
How often do you typically do the following?
Most days | 2-3 times a week | Once a week | Once every two weeks | Once a month
Less often | Never
Go to a gym
Go running / jogging
Do other forms of exercise
NOTE: Prior to Q3 2018 Respondents were only asked about their general frequency of exercise
Groups
Based on their responses, respondents are then categorized into:
| Non-Engagers | Occasionals | Semi-Regulars | Regulars |
Drive a car | Never | Less often / Monthly | Once a week / Once every two weeks | More than once a week |
Use public transport | Never | Less often / Monthly | Once a week / Once every two weeks | More than once a week |
Drink alcohol | Never | Less often / Monthly | Once a week / Once every two weeks | More than once a week |
Eat fast food | Never | Less often / Monthly | Once every two weeks | Once a week / More than once a week |
Eat out at a restaurant | Never | Less often / Monthly | Once a week / Once every two weeks | More than once a week |
Donate to charity | Never | Less often / Monthly | Once a week / Once every two weeks | More than once a week |
Go to a gym | Never | Less often / Monthly | 2-3 times a month / Once a week | 2-3 times a week or more |
Go running | Never | Less often / Monthly | 2-3 times a month / Once a week | 2-3 times a week or more |
Do exercise | Never | Less often / Monthly | 2-3 times a month / Once a week | 2-3 times a week or more |
Visit the cinema | Never | Less often / Monthly | Once a week / Once every two weeks | More than once a week |