GWI data sets explained

Localization and relevance in our surveys

Our data set summary: covers research & methodology, questionnaire(s), segmentation, and persona documentation

Our data

Everything you need to know about GWI Core

Time spent on media

Sample composition

Quotas and weighting

Survey language

The mobile survey and the brand & media module

What's GWI Core like for respondents?

GWI Core

Everything you need to know about GWI Alcohol

Everything you need to know about GWI Automotive

Everything you need to know about GWI Consumer Tech

Everything you need to know about GWI Core Plus

Everything you need to know about GWI Gaming

Everything you need to know about GWI Luxury

Everything you need to know about GWI Moments

Everything you need to know about GWI Sports

Everything you need to know about GWI Travel

Everything you need to know about GWI Work

Everything you need to know about GWI Zeitgeist

GWI Core add-ons

Everything you need to know about GWI USA

Research and methodology: GWI USA

Race and ethnicity

The CPG and healthcare module

GWI USA

Everything you need to know about GWI Kids

GWI Kids

Segmentations and groupings: GWI Core

Segmentations and groupings: GWI Zeitgeist

Segmentations and groupings: GWI Automotive

Segmentations and groupings: GWI Consumer Tech

Segmentations and groupings: GWI USA

Segmentations and groupings

GWI Custom: Sample types

GWI Custom: how to go bespoke

Custom data

Our respondents and panel partners

Data privacy

Diversity, equity and inclusion in our data

Our respondents

Find answers and get help from Intercom Support and Community Experts

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