GWI data sets explained

Localization and relevance in our surveys

Our data set summary: covers research & methodology, questionnaire(s), segmentation, and persona documentation

Our data

Understanding GWI Core

Sample composition

Quotas and weighting

Survey language

The mobile survey and the brand & media module

What's GWI Core like for respondents?

Time spent on media

Internet user to mobile device conversion

GWI Core

Understanding GWI Alcohol

Understanding GWI Automotive

Understanding GWI Consumer Tech

Understanding GWI Core Plus

Understanding GWI Gaming

Understanding GWI Luxury

Understanding GWI Moments

Understanding GWI Sports

Understanding GWI Travel

Understanding GWI Work

Understanding GWI Zeitgeist

GWI Core add-ons

Understanding GWI USA

Race and ethnicity

The CPG and healthcare module

GWI USA

Understanding GWI Kids

GWI Kids

Segmentations and groupings

Brand discovery segmentation - GWI Core

China City tier classification - GWI Core

City data - GWI Core

Decision making power segmentation - GWI Core

Global purchasing power segmentation - GWI Core

Honor Handset Model by release year - GWI Core

Hours spent last week segmentation - GWI Core

Huawei Handset model by release year - GWI Core

Income segmentation - GWI Core

Lifestyle segmentation - GWI Core

Media consumption segmentation - GWI Core

Media users segmentation - GWI Core

OnePlus Handset model by release year - GWI Core

Oppo Handset model by release year - GWI Core

Personal interests segmentation - GWI Core

Personas - GWI Core

Social media segmentation - GWI Core

Samsung Handset model by release year - GWI Core

Socio economic segmentation - GWI Core

USA regions - GWI Core

Value of savings segmentation - GWI Core

World Cup 2026 segmentation - GWI Core

Xiaomi Handset Model by release year - GWI Core

Segmentations and groupings: GWI Core

Including all the segmentations and groupings articles related to GWI Core 

Segmentations and groupings: GWI USA

Media Consumption Segmentation - GWI USA

Immigrant Generation Status Segmentation - GWI USA

Political Inclination Segmentation - GWI USA

Personal Interests Segmentation - GWI USA

Socio Economic Segmentation - GWI USA

Print Media Consumption Segmentation - GWI USA

Personas - GWI USA

Household Income Segmentation - GWI USA

USA Regions - GWI USA

A collection of segmentations & groupings for GWI USA

Segmentations and groupings: GWI Automotive

A collection of segmentations and groupings for GWI Automotive

Segmentations and groupings: GWI Consumer Tech

A collection of segmentations and groupings for GWI Consumer Tech

Segmentations and groupings: GWI Zeitgeist

A collection of segmentations and groupings for GWI Zeitgeist

GWI Custom: Sample types

GWI Custom: how to go bespoke

Custom data

Our respondents and panel partners

Data privacy

Our respondents

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