We’re always reviewing the brands and markets featured in our data sets to ensure they’re as relevant as possible. What we choose to cover is based on a number of factors, including:
User feedback: Yes, that means you can make requests. Scroll down for more info.
Popularity: Is a particular brand going to be popular enough to attract a usable sample?
Feasibility: do we have enough space in our survey to accommodate another option, or is there something else we could remove to make space?
We prioritize the content that will be most relevant and useful for the majority of our users. This means that even if a brand is active in a particular market, you might not always find it included in our surveys.
Can I request the addition of a new brand, market, or other survey change?
Yes! Please reach out to your dedicated Account team or contact GWI Support via Live Chat.
Note: Although we value all suggestions received and review every request, we can't guarantee that a requested change will be implemented.
The time needed to review suggestions varies by data set and volume received, so we can't provide timelines for requests.
What if my request is very niche or has a specific timeline?
If your request is highly specialized, it might be more suitable for our Custom offering rather than an addition to our syndicated surveys. Click here to find out more.
Are your survey questions the same everywhere, or are they adapted locally?
We place a strong emphasis on having all questions appear as identically as possible across every market we survey. This consistency is key to providing globally comparable data. However, there are some cultural and legal exceptions to this:
Age-Specific Questions
We don't ask anyone under 18 (or under 21 in the US) about alcohol consumption.
There are also age restrictions for questions about behaviors like gambling
Cultural and Legal Adaptations
Alcohol: We don't ask about alcohol in certain countries where it would be inappropriate, such as Saudi Arabia, Egypt, and the UAE.
Relationship Terms: In Middle Eastern countries, we localize some options to align with prevailing cultural customs. For example, we might ask if someone is living with their spouse rather than their partner, or whether they are engaged rather than "in a relationship."
Pregnancy: We do not ask about pregnancy in Saudi Arabia, Egypt, or the UAE.
Historical Changes: We adapt to changing local contexts. For instance, we didn't ask about visiting the cinema in Saudi Arabia until mid-2018, after restrictions on this were lifted.
Sensitive Personal Information
We're very careful when asking about sensitive topics. Our approach is to only include such questions in markets where it’s suitable and legally permissible to do so, and this is something our teams are constantly reviewing.
Sexual Orientation: We ask about sexual orientation in Australia, New Zealand, Mexico, Israel, South Africa, North America, and in a select number of European and APAC markets.
Gender Identity: We only ask about gender options outside of the male/female binary in Argentina, Australia, Austria, Belgium, Canada, Denmark, France, Germany, Ireland, Netherlands, New Zealand, Sweden, the UK, and the USA.
Ethnicity and Racial Identity: These are also asked only where appropriate and relevant, following our careful review process.
Other Key Localizations
Beyond specific question applicability, we also localize the following to ensure relevance:
Educational Attainment: Respondents will see locally appropriate education stages based on the levels specified in the International Standard Classification of Education (ISCED).
Income & Savings: We ask respondents to select or enter monetary values in their country's local currency and within ranges that make sense for their market.
This careful approach to harmonization and localization allows us to provide you with data that is not only globally comparable but also locally relevant, nuanced, and respectful.