Our fully bespoke research is thoughtfully designed to make sure your exact business needs are met. To make sure you get insights on the right audience you need, we have three different types of sample options for our custom research.

A recontact sample is where we re-interview any of our respondents (people who have already answered a GWI study) to understand them in more detail - asking them the questions you need the answers to, no matter how niche or specific. Our recontact methodology enables us to target your selected audience and then synchronise your custom research with our syndicated data sets.

A recontact sample is a great option if you’ve already gained a lot of insights on your target audience from GWI Core or GWI USA data, but need to ask them some more niche questions that aren’t captured in the syndicated questionnaires. It is also a useful option if you need insights sooner than the next wave of syndicated data is available.

A fresh sample is a completely new bunch of respondents who have not already answered any of our syndicated GWI studies. Our fresh methodology enables us to reach hard-to-reach audiences and conduct extensive projects in over 100 markets globally.

A fresh sample is a great choice if you need to gain insights on a very bespoke audience, or markets which are not covered in our syndicated studies.

The latest innovation in our custom research methodology is blended sample. A blended sample is using a mix of both a recontact and fresh sample. Two separate samples visualised together as one within the GWI platform, making the data easy to use and understand. Our blended methodology allows you to both overlay recontact data with GWI Core responses, as well as boost sample sizes with fresh respondents for those niche questions you still need answered.

A blended sample is good for those who need insights that can be gathered from a recontact sample, but are boosted by responses from a niche audience or market that our syndicated studies don’t reach - leading to higher sample sizes you can trust in to make informed decisions.

Whatever sample option you choose, our expert team are on hand to provide you with help and assistance throughout the entire process of your bespoke, custom research project. Reach out to your Account Manager today for more info!