GWI Core respondents are asked about professional decisions they are responsible for making in their work environment. Based on respondents’ answers to these questions, in Q2 2017 we introduced the Decision Making Power Segmentation.
Work areas of responsibility question
We ask respondents the following question:
Do you have responsibility for any of the following?
Advertising and marketing
Client or account management
Company owner or Founder
Company strategy
Direct reports / team management
General management
HR / Training / Office support
Managing budgets
Purchasing of IT, telecoms or technology products and services
Purchasing of any other products and services
Recruiting new employees
Sales
Software development / Computer engineering
None of the above
Segments
Each segment includes respondents who selected any of the listed options. Note that these groups are not mutually exclusive, and respondents may belong to multiple segments.
Senior decision-makers
Company Strategy
Company Owner or Founder
Decision makers
Managing Budgets
Company Purchases of products / services
General Management
Direct reports / Team Management
Sustainability / energy management
Purchasers
Company purchases of products / Services
Operations
HR / Training / Office Support
Recruiting new employees