Within GWI Core, respondents are shown a list of interests and asked to select those that are important to them. Based on their selection, we classify respondents into the following segments:
Arts & Culture enthusiasts
Those who say they are interested in at least THREE of the following:
Books / literature
Dance
Fine art
History
Live events
Museums / galleries
Theater
Urban / modern art
Current affairs & causes enthusiasts
Those who say they are interested in at least THREE of the following:
Business
Charities / volunteering
Economy / finance
Entrepreneurship
Environmental issues
Local issues
News / current affairs
Politics / social issue
Health, fitness & beauty enthusiasts
Those who say they are interested in at least THREE of the following:
Adventure / extreme sports
Beauty / cosmetics
Fitness & exercise
Health foods / drinks
Personal healthcare
Playing sport
Vegetarian food
Watching sport
Home & lifestyle enthusiasts
Those who say they are interested in at least THREE of the following:
Cooking
DIY / home improvements
Food & drink
Gambling
Gardening
Handicrafts
Pets / pet care
Travel
Popular culture & leisure enthusiasts
Those who say they are interested in at least THREE of the following:
Celebrity news / gossip
Eating out
Fashion
Films / cinema
Gaming
Music
Reality TV
Television
Science, tech & nature Enthusiasts
Those who say they are interested in at least THREE of the following:
Cars / motoring
Computers / coding
Gadgets
Outdoor activities
Photography
Science
Technology
Wildlife / nature