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GWI Work

Here you can find a summary of what changed in each wave of GWI Work, including any key updates that could impact your analyses.

For a broader overview of the GWI Work data set — including methodology, coverage, and key features — visit our Understanding GWI Work article, where you can also download the questionnaire for the latest wave.


Q3 2026

  • We’ve expanded our coverage of respondents aged 65+ to now include Australia.

  • We’ve added a new question exploring B2B conference and trade show motivations in the UK and USA, helping you better understand what drives business professionals to attend these events.

  • We’ve added new questions exploring evolving AI use cases and challenges around AI usage among business professionals, providing greater insight into how AI is being adopted and perceived in the workplace.

  • We’ve expanded the range of HR and Finance tools featured in our research, giving you more options for exploring the platforms and solutions used by business professionals.

  • We’ve updated our Number of Employees brackets to better align with recognized US business size classifications, making it easier to analyze businesses by company size.

  • We no longer collect data in Russia. As a result, the global universe size is lower in absolute terms. Also, you may notice slight shifts in global figures.

Click here to see this wave of GWI Work in the platform.

Q3 2025

Additions to GWI Work in Q3 2025 include:

  • The addition of 65+ consumers in:

    • Canada

    • Japan

    • Singapore

    • UK

    • USA

    • France

    • Germany

    • Italy

    • Spain

Click here to see this wave of GWI Work in the platform.

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