Print Media Consumption Segmentation
In GWI USA, we ask respondents how much time they spend reading or browsing magazines, newspapers, and online media outlets on average. This segmentation is based on responses to the print media type questions, which measure how much time respondents spend reading or browsing each publication. The time intervals are designed to align with print industry standards.
Average Time Spent on Print Media Question
This segmentation is based upon the following question(s) from GWI USA:
On average, how much time do you spend reading or browsing [print media type]?
Less than 30 minutes | 31 minutes to 60 minutes | 61 minutes to 90 minutes | More than 90 minutes
Print media types:
• Magazines
• Newspapers
• Online Media Outlets