Following the release of our Claude connector for GWI Spark, you can now access trusted human insights, directly within ChatGPT!

What’s more, you can seamlessly transition from insight to chart to take a deeper look into the data. Simply switch between ChatGPT and the GWI Platform, in just a simple click to supercharge your insight discovery.

Speak to your Account Manager to enable the ChatGPT connector for GWI Spark.

We ran a 13 market research study to understand how the World Cup makes viewers feel. We then developed 6 key segment groups which we integrated into the full GWI database that allow us understand the emotional connection people have with the tournament.

Check it out in the platform here.

Seamlessly dig deeper into the questions that support your Canvas report. Simply hover over the slide, click on ‘view full chart’ and we’ll do the rest.

We’ll transfer your waves, locations and audiences over to Charts for you to continue your insight discovery.

We released a brand new metric within Crosstabs. The ‘Internet users to mobile device’ conversion can be used to give you an estimate of how many mobile devices are using a particular service. It’s best used in conjunction with mobile-first platforms.