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Connecting Agent Spark to Copilot Studio

Updated over a week ago

Agent Spark is your human insights analyst. You can access Agent Spark directly through our platform or via your favorite LLM tool.

This article covers how to connect Agent Spark to Copilot Studio. For more information on how to access Agent Spark in other ways, including via other LLM tools, see our article on how to access Agent Spark.

The connector for Copilot Studio is powered by GWI Core data only.

If you’re a Free user you can only use Agent Spark via our platform.


The GWI MCP server integrates with Microsoft Copilot Studio using the MCP onboarding wizard. This enables agents to access GWI consumer insights data through OAuth 2.0 authentication (i.e., your GWI account Email/PW credentials).

How to connect Agent Spark to Copilot Studio

Reference: Copilot Studio’s documentation

  1. Open your agent, navigate to the Tools page, and select “New tool”

  2. Select “Model Context Protocol”

  3. Configure the MCP server details, ensuring the URL is correct:

    1. Server Name: Agent Spark

    2. Server Description: Uncover instant insights from real humans across 50+ global markets

  4. Select “OAuth 2.0” as the authentication type and “Dynamic discovery” as the OAuth 2.0 type

  5. Create a connection. You will be redirected to the GWI sign-in page. Use your GWI credentials to sign in.

  6. Review the requested permissions and scopes, then click “Allow” to authorize the connection.

  7. Once the connection is created, you will be prompted to add the MCP tool and configure it in the agent.

  8. You can select between two authentication modes when using MCP tools within your agent: “End user credentials” or “Maker-provided credentials”. This controls whether you use your GWI credentials when using the agent or the credentials used by the tool builder.

  9. You can now use Agent Spark within Copilot

Note: Please be aware that GWI provides the connectors only, and your use of your LLM to access Agent Spark is your own responsibility. You should check that you have the required rights and permissions to use your LLM with our connector. We require you not to allow your LLM to train on our data. We always recommend that you use paid or enterprise LLM accounts.


Troubleshooting

  • Connector not visible: Ask your IT or Development teams (Workspace Admin) to verify that the Agent Spark connector has been created and published.

  • Access denied during sign-in: Make sure you have an active GWI account. If you're unsure, check with your GWI contact to confirm.

  • Login Errors: Check in with your GWI contact to confirm that your GWI account has been set up correctly.

  • OAuth errors: Clear your browser cache or try connecting from an incognito/private browsing window.

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