Agent Spark is your human insights agent which acts as your always-on agent - sharp, smart, and intuitive. With extensive access to GWI data (excluding GWI Work), you can analyze a wide range of topics across 50+ markets.
Our MCP connectors are only available to Pro, Teams and Plus users. Free users can explore Agent Spark on the platform via limited prompts.
Tips for getting started
To use Agent Spark in an LLM, you'll first need to set up a connector. Find out how to do this for:
Once your connector is set up, activate Agent Spark directly from your prompt field.
How to switch between data sets
Your data set access depends on your plan. To see which data sets you have access to, you can ask:
"What GWI data sets do I have access to?"
By default, Agent Spark searches across GWI Core and any add-on data sets you have access to. To pull insights from GWI USA, GWI Kids, or a specific add-on instead, just name it directly in your prompt. For example:
"What are the most popular home and hardware retailers in the US based on GWI USA?"
For a full overview of our data sets, see GWI data sets explained.
How to add an audience to your prompt
You can ask Agent Spark for insights based on your GWI audiences directly in your prompt. To find audiences relevant to a topic, ask Agent Spark to list them.
To get the most relevant results, be specific about the topic when asking Agent Spark to list your audiences. E.g. "Show me my GWI audiences related to social media".
Once Agent Spark shows your available audiences, mention the ones you want in your prompt to get insights on them.
E.g. "What's the social media usage of my [Audience Name] audience?"
Note: You can include up to 5 audiences per prompt.
How to view your insight in a chart
Click the "Source" button at the bottom of any insight to be redirected to the GWI platform, where you can view the full chart and data behind the response.
Quickstarts
Goal | Recommendation | Example |
I want Agent Spark to search across the widest selection of data sets | Don't specify the data set. Agent Spark will search for insights across GWI Core and all its add-ons. | What are the main sports followed in France? |
I want to use a specific topic or data set | Name it directly: "using GWI Gaming…", "I want to know more about social media behaviour..." |
|
I want to get US-only data | Include "using GWI USA" in your prompt | "Tell me about social media behaviour using GWI USA" |
My saved audience isn't working with a primary data set | Check where your audience comes from | Core-built audiences only work with GWI add-ons and the other way around. |