GWI Kids explores the attitudes and behaviors of internet users aged 8-15. It is a primary data set, meaning it's entirely separate from GWI Core and our other data sets.
Below you can download the research and methodology overview for GWI Kids, which includes information on the following:
Market coverage & sample size
Internet penetration estimates
Quotas
Universe size
Respondents
Questionnaire content and how we design for children
Survey language
Consent & verification
Data checks
The latest details on questionnaire coverage, markets included and their annual sample can be found in our coverage page.