GWI Luxury helps you understand consumers’ preferences, habits and usage of luxury brands and items, across selected Core markets. Here's everything you need to know:

GWI Luxury is an international data set. Like all of our international data sets, it’s asked identically everywhere, letting you understand and compare audiences internationally. Surveys are shown to respondents in their local language and brand lists are localized to ensure relevance.

Currently, GWI Luxury:

GWI Luxury is run once a year, in Q3. When using the data, you may want to consider that specific questions on purchase behaviors may be influenced by seasonality.

GWI Luxury represents all internet users aged 16-64, the same universe as GWI Core, with most responses weighted by age, gender and education. In the USA, we weight responses based on age, gender, race/ethnicity and income.

GWI Luxury respondents have all completed GWI Core (including the Brand & Media module) at some point in the last 12 months.

For example, respondents from Q3 of GWI Luxury all completed either Q2, Q1 (current year), Q4 (previous year) or Q3 of GWI Core. In rare cases we may make exceptions to this rule and interview respondents who have taken Core longer ago, but these typically make up less than 5% of the sample.

This means questions can be compared across the two data sets, letting you combine the depth of GWI Luxury with the breadth of GWI Core. Compatible GWI Core questions can be found in the GWI Luxury taxonomy in the 'GWI Core Questions’ folder.

Note that not all GWI Core questions are included as:

Also note that audiences from GWI Core will have to be recreated in GWI Luxury.

Taking part in GWI Luxury is a straightforward process for our respondents, and it’s quick to do - completing the survey takes a respondent around 20 minutes.