GWI USA is our data set on the attitudes and behaviors of online consumers in America.
For a complete view of what's covered, you can find the GWI USA questionnaire here.
It runs quarterly
Launched in Q2 2020, GWI USA is updated four times a year.
Check out the fieldwork and release dates per quarter here.
It has 2 components
GWI USA is made up of two components: the main survey and a CPG and healthcare module.
The first is the main survey - everyone completes it and it covers a variety of topics.
Then there’s the CPG and Healthcare module - this is a recontact module completed by approximately half of the main survey sample.
After fieldwork, these surveys are combined and presented as a single data set in our platform.
You can find more info on these modules and what they mean for our data here.
Our research & methodology
Download our GWI USA research and methodology document to find out more about how we collect our data.
GWI USA - Research and methodology
This document covers:
Key numbers and figures for GWI USA
How we recruit our respondents
Sample structure
How we ask about race and ethnicity
How we calculate universe sizes
How we set quotas and weight responses
Questionnaire content
Data checks
Segmentations & groupings
You can download definitions of the segmentations and groupings available in GWI USA from here.